SVP, Digital & Brand Strategy
Jennifer Rudolf is the Senior Vice President, Digital & Brand Strategy at Marino, where she is leading the firm’s digital practice among its real estate, political and technology clients. At Marino, Jennifer is responsible for overall growth and expansion of digital practices, through leading the team’s social media strategy and content marketing.
Prior to joining Marino, Jennifer was Group Director at VaynerMedia where she developed national and global digital plans, driving brand awareness for Fortune 100 companies and media organizations. At VaynerMedia, she led the development and implementation of digital and social media strategies across various Fortune 100 companies including: Unilever (Dove, Dove Men + Care, Knorr, Slimfast and Vaseline), Mondelez Brands (Ritz, Trident, Chips Ahoy!, and Nilla Wafers), and Discovery Channel.
During her role at VaynerMedia, she advised on the U.S. digital strategy for the award-winning Dove Real Beauty Sketches campaign, which became the No.1 viewed brand video advertisement of all time. Rudolf also launched the first-ever social media campaign for Nilla Wafers, launching a pilot program with Facebook, which helped to prove the ROI of social media going forward.
Jennifer is also an advisor for early stage startups, focusing on operations, business development, fundraising and strategic planning. She has a passion for working with youth and spends free time volunteering with various organizations that equip under-served students with skills to thrive in the Internet economy.