MLB.com: Jeter pays surprise visit to kids at NYC Baseball Clinic

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  • Client: Turn 2 Foundation

Derek Jeter returned to the field this past weekend to hand down some of the lessons he learned over the course of his 20-year playing career with the New York Yankees.  Jeter’s Turn 2 Foundation hosted its 17th Annual New York City Baseball Clinic, a two-day program that took place at the Al Oerter Recreation Center in Queens, intended to teach important life lessons, as well as baseball fundamentals.

Per the coverage by MLB.com’s Lindsay Berra:

The Turn 2 Foundation has created and supported programs and activities that motivate young people to turn away from drugs and alcohol and “Turn 2” healthy lifestyles. The foundation is run by Jeter’s younger sister, Sharlee.

“Growing up, my sister and I were not allowed to play sports unless we did well in school, and that was the bottom line,” Jeter said. “When you play sports, you can get injured at any time. Only so many people get to play professionally. But everyone can do well in school and get a great education. So for us, it’s about a quality education and working hard. My parents passed those values on to us, and it’s the same message we’re trying to pass on through the foundation.”

Jeter said he has been able to devote much more time to his foundation since his retirement, which is both a positive and a negative for his sister. Sharlee kidded that she liked it better when Jeter had a game every day and was only available to micro-manage her efforts with the foundation for about 30 minutes per day.

“But it’s fun to be able to get him any time I want to now,” she said. “He’s been more involved and hands-on with the foundation this year, and that’s been awesome.”

Jeter said he was focused on his efforts with his website, the Players Tribune, his publishing company, Jeter Publishing, and his foundation in the first year of his retirement, and therefore watched no baseball at all. But he currently shares Yankee fans’ excitement for the new, young team in New York, in no small part because it reminds him of his own career.

The full article can be found by clicking here.