American Institute of Architects, New York Chapter

Executing a strategic campaign to help the oldest and largest chapter of the AIA increase its influence and advocacy on behalf of its members and industry.

The Challenge

Founded in 1857, the American Institute of Architects New York Chapter (AIANY) is the oldest and largest chapter of the American Institute of Architects, with almost 5,000 architects, allied professionals, students and public members. AIANY provides professional development programs and promotes design excellence throughout New York City.

In 2010, the chapter sought to bolster its public policy mission to better advocate on behalf of its members and the industry. AIANY sought to broaden its public outreach, establish itself as a leading voice on policy issues impacting the architecture and design industry and develop more influence in the political sphere.

The Solution

Working with AIANY’s policy team, Marino amplified the organization’s advocacy mission to members, the media, elected and Administration officials and influencers. Messaging focused on the chapter’s need to sharpen its advocacy voice, top policy priorities and long-term legislative goals.

In addition, Marino began aggressively promoting AIANY as a source for the media on topics related to construction, sustainable design, and infrastructure, among other areas.

AIANY is respected throughout City Hall as a meaningful partner to have at the table on issues pertaining to all aspects of construction in New York City. The chapter has forged relationships that continue to result in speaking engagements, promotional opportunities, invitations to serve on task forces, requests to testify at public hearings, among other high-level engagement in the policy arena.

AIANY is becoming a go-to media source on industry issues. Marino’s campaign has resulted in placements in the New York Times, the Wall Street Journal, the New York Observer, International Business Times, all New York City television newscasts, architecture and real estate trade outlets, and other print and electronic media.