Brooklyn Bridge Park Development Corporation

Helping win approval of the master plan for a 67 acre park, hailed as a model of urban consensus building.

The Challenge

The Brooklyn Bridge Park Development Corporation, a local community organization seeking a strategy to develop the 1.3-mile-long parcel of land along the Brooklyn waterfront, was faced with multiple visions of the plan presented by a wide range of constituencies. With tens of thousands of people debating the plans, the corporation needed to build consensus among numerous groups and individuals with various want and needs.

The Solution

Marino became a central player in developing communications for the master plan for the 67-acre, $700-million Brooklyn Bridge Park. We assumed responsibility for community outreach and embarked on an ambitious series of community forums over an 18-month period. Marino brought together disparate views of government officials, community, civic, business, conservation and recreation groups. The agency designed and disseminated direct mail materials and tantalized local media with the promise of what was to come.

The final master plan won widespread praise as a model of urban consensus building. It gained local media support and attracted endorsements from more than 30 community groups. As an outgrowth of the consensus achieved through Marino's strategic community relations initiative, state and city officials have to date committed $150 million toward development of Brooklyn Bridge Park.