ConEdison Solutions

Energy. Efficiency. Expertise.

The Challenge

ConEdison Solutions (CES) is an energy services company and one of several unregulated companies within the overall Con Edison corporate family.

CES was in need of strategic communications services to boost business development and help establish a distinct, stand-alone identity for ConEdison Solutions, apart from that of its larger sibling entity, universally known as “Con Ed.”

The Solution

Marino began by showcasing the experiences of numerous, satisfied end-users of the firm’s commodity, energy efficiency, and renewable offerings.

Our strategy also sought to position CES as a national leader in renewable energy through a succession of ambitious and widely publicized media events, announcing entry into new geographical markets, and a national media relations campaign establishing the company leaders as energy experts.

The media relations program has secured on-message placements in such outlets as the Associated Press, Bloomberg, Reuters, the Wall Street Journal, the New York Times, Newsday, the New York Daily News, the Boston Globe, and the Philadelphia Inquirer, as well as features and appearances on Bloomberg Television, Fox Business News and WABC-TV, and a guest blog on CNBC.com.

Overall, the strategic program has helped deepen market penetration, enriched CES’ relations with its own clients, elevated the company's CEO’s profile as an industry voice, and created a clear, cogent and powerful identity for ConEdison Solutions.