At a Glance: TMO’s Digitial & Social Media Practice

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TMO creates a voice for our clients who want to leverage the most popular social media platforms in support of their business objectives. Whether creating branded infrastructure and turning it over to a third party to manage, or maintaining a 24×7/365 team to build and engage a dedicated following – TMO can guide our clients through the constantly-shifting digital landscape.

Working to Bring the World’s Largest Retailer to the Metropolitan Area

When the world’s largest retailer, Walmart, began its campaign to enter the Metropolitan area., TMO not only led the traditional media relations effort, but also helped to devise the content and strategy behind a more comprehensive digital and social media campaign that included messaging, videos (produced by our partner Crossborders, now known as Rain), and finding new digital platforms for Walmart’s Community Action Network (CAN) – a hub for gaining grassroots support for New York’s first Walmart store.

Creating the “Greatest Customer Service Story Ever Told” on behalf of Morton’s The Steakhouse

When it comes to social media, TMO doesn’t follow a blueprint. Our team creates entirely new boxes to think outside, flexing its creative muscles to create viral success for our clients. In 2011, a mid-air tweet from social media guru Peter Shankman expressing his desire for a Morton’s steak upon returning home from a business trip set TMO’s wheels in motion. Our team prompted Morton’s to ensure that when he landed, Mr. Shankman would find a tuxedoed Morton’s employee waiting to personally deliver that steak dinner. Mr. Shankman tweeted a photo of his experience to his more than 100,000 Twitter followers, and penned a blog post titled, “The Greatest Customer Service Story Ever Told.” The story spread across the web, resulting in mainstream media coverage that culminated in a segment on ABC World News Tonight after Twitter executives selected it as one of the Top 10 Tweets of 2011.

Launching Niche Products Through Paid Digital Campaigns: Biagio Cru’s Égalité

TMO also has experience developing and implementing paid digital media campaigns, including those that play a primary role in new product launches – a cost-effective way for both new and established businesses to grow their online audiences. When Biagio Cru & Estate Wines was looking to promote, Égalité, the first wine created to celebrate equality for gay Americans, TMO designed and executed a Facebook ad campaign to quickly build an online following for the new brand.

Going Digital to Preserve Community Tourism Destinations

After working with Central Amusement International to launch New York City’s first amusement park in four decades and put Coney Island back on the map, TMO also led their campaign to redevelop Rye Playland, a landmark amusement park in Westchester County. TMO developed the base of a digital and social media campaign that involved gaining support for the project through Facebook and Twitter, which led to over 1,800 fans.