THE MARINO ORGANIZATION EXPANDS DIGITAL PRACTICE WITH ADDITION OF JENNIFER RUDOLF
A Digital Marketing Executive with Expertise in Developing
U.S. and Global Marketing Plans Joins Strategic Communications Firm
Formerly of VaynerMedia, Rudolf becomes Senior Director of Digital Engagement
NEW YORK – June 23, 2015 – The Marino Organization (TMO), a New York City-based, national strategic communications firm, announced that Jennifer Rudolf has joined the agency as senior director of digital engagement. The announcement comes as TMO continues the expansion of its digital practice.
Rudolf joins TMO with more than ten years of experience in social media and digital marketing, developing national and global marketing plans and driving brand awareness for Fortune 100 companies and media organizations. She will drive TMO’s overall growth and expansion of digital practices, through leading the team’s social media plans, digital marketing strategies and social content pillars for the organization’s clientele.
“The platforms we use to communicate our clients’ stories are constantly evolving and expanding,” said John F. Marino, Chief Operating Officer & Managing Director of TMO. “Jennifer is an industry leader, an expert in developing social media and integrated marketing programs that deliver maximum return on investment. She will be a key asset as our team continues to grow and as TMO continues to offer our clients a suite of services that is both comprehensive and continually forward-looking.”
Rudolf previously served as group director at VaynerMedia, where she led the development and implementation of digital and social media strategies across various Fortune 100 companies including: Unilever (Dove, Dove Men + Care, Knorr, Slimfast and Vaseline), Mondelez Brands (Ritz, Trident, Chips Ahoy!, and Nilla Wafers), and Discovery Channel.
During her role at VaynerMedia, she advised on the U.S. digital strategy for the award-winning Dove Real Beauty Sketches campaign, which became the No.1 viewed brand video advertisement of all time. Rudolf also launched the first-ever social media campaign for Nilla Wafers, significantly increasing the company’s brand awareness and playing a key role in its sales growth.
Most recently, Rudolf served as a consultant working with social media agencies and brands to enhance their operations, business development and strategic planning. She also spearheaded business development and fundraising for startups in the mobile space.
Additionally, Rudolf held various marketing positions at companies like Relevent, French Connection, Adweek Magazines, Roger & Cowan, and Zenith Media.
She earned a Bachelor of Business Administration degree with concentrations in marketing and international affairs from the University of North Carolina at Chapel Hill.
About The Marino Organization
The Marino Organization (TMO) is a full-service, boutique-style strategic communications firm founded in 1993. Offering a full range of media relations, public relations, strategic consulting, digital and integrated marketing, and branding services, TMO represents a diverse base of organizations that spans Fortune 10 companies, renowned institutions of higher education, all sectors of the real estate industry, prominent providers of energy and energy services, environmental consulting services, consumer and lifestyle brands, technological innovators, respected voices in the healthcare and medical segments, neighborhoods, leading industry associations and not-for-profits, among other notable entities. TMO provides its clients with results-oriented, customized and personalized service rooted in the firm’s unique “street smart” campaign-oriented approach.
For more information on TMO visit www.themarino.org