In 2010, TMO was tapped by NYU to assist in executing public relations tactics in support of the University’s 20-year, NYU 2031 expansion strategy. Since then, working alongside senior members of the NYU staff, we’ve designed and cultivated a PR plan that has assisted in getting the University’s strategy thus far – including its bid for NYU’s Center for Urban Science and Progress (CUSP) in Brooklyn as well as the plan for NYU’s core campus in Washington Square  – over the goal line.