Our industry and trade association clients charge us with developing street smart strategic communication programs that simultaneously address the unique array of challenges facing such organizations. We are tasked with elevating the public image of particular industries as a whole, establishing the organization (and its leadership) as a leading policy expert within the industry, spotlighting the member-focused services and programs the organization provides, and helping to expand group membership.
Our work in this area often has a special focus on developing messages, targeting audiences, producing collateral and reports, and collecting, analyzing, and presenting data and statistics that substantiate organizational messages
Representative clients, present and past, include:
- The Real Estate Board of New York (REBNY) (read case study)
- The American Institute of Architects – New York City (AIANY) (read case study)
- Building and Construction Trades Council of Greater New York (BCTC)
- New York City Hospitality Alliance