Campaign Management

Winning key regulatory approvals, gaining entry into new markets, obtaining necessary community support, or influencing the public debate over critical issues on the public agenda through aggressive, coordinated, multi-platformed campaigns are defining strengths of Marino.

The coordination of these complex campaigns goes far beyond media relations and reaches deeply into our distinctive core capabilities in community relations and public affairs. We run strategic, efficient, effective, and winning campaigns that reach both grassroots and grasstops.

Marino’s campaign management services include some or all of the following components:

  • Developing campaign infrastructure, messages, and delivery platforms designed to achieve advocacy objectives
  • Building coalitions through grasstops engagement and grassroots organization
  • Structuring and mobilizing independent third-party advocacy organizations
  • Coordinating of focus groups, public opinion polling, and economic impact studies
  • Cultivating and refining lists of critical stakeholders, potential partners, and the media
  • Strategic public outreach – both online and offline – such as e-blasts, social media, and targeted mailings
  • Coordinating design and maintenance of campaign websites and social media
  • Preparing policy statements and testimony
  • Working seamlessly with lobbyists, consultants and other outside campaign personnel
  • Deploying Marino’s full range of additional services in the areas of media relations, community relations, public affairs, collateral materials, event management, crisis communications, message development, media training, social media, and integrated marketing