Digital Strategy

A strong, strategic comprehensive communications plan effectively taps into all of the channels with which customers and consumers engage.

The more awareness the media relations initiatives garner, the more those stories are shared across all platforms. Public relations and digital media are not separate disciplines. They work together synergistically and drive each other.

A communications plan that seamlessly integrates digital media and devote meaningful resources to both platform and content strategy provides clients’ an inherent advantage.

Services include:

Social Media

For Marino, social media isn’t a standalone channel, it’s a holistic, integrated approach that works with your media and marketing efforts to deliver on your business objectives.  Our expertise in today’s leading social media platforms and digital behavior will maximize your organization’s impact.

In today’s market place, 30% of all time spent online is devoted to social media interaction. We view social media as the most effective way to amplify your existing initiatives, scale new ones and garner valuable insights to apply to your organization.

Our social media services include:

  • Competitor research
  • Social voice development
  • Platform strategy
  • Content strategy
  • Content creation
  • Community management
  • Social listening
  • Relevant, actionable KPIs

Social Media Buying

Our approach to media buying on social media is ROI driven.  We are laser-focused on delivering the most efficient cost for your spend, with constant monitoring and analysis.  We ensure every dollar works as hard as possible to maximize your bottom line.

Our team can execute buys across all relevant platforms.

SEO

Search Engine Optimization (SEO) is a major component of any successful digital marketing effort. A well-optimized website provides a solid platform for all your marketing and sales initiatives.

Our strategy is simple.  We leverage White Hat SEO services to optimize your digital presence for both search engines and the people that use them.

Our SEO services include:

  • Planning, strategy & competitor audit
  • Technical on-page optimization
  • Keyword research
  • Competitive analysis
  • Link building
  • Directory submissions
  • Content marketing
  • Social media content recommendations
  • Analytics
  • Crisis/reputation management

Digital Influencers

We connect lifestyle influencers with brands and businesses, giving your organization access to an entirely new and relevant audience.

Our digital influencer programs encompass:

  • Access to over 8,000 influencers
  • Ability to deliver trillions of impressions across leading social platforms
  • Deliver robust metrics on all campaigns with results

Content Creation and Dissemination 

Focused message driven content is at the core of what we do. We know how to tell your story while always meeting your business goals.

Our content creation process includes:

  • Ideation across all content types
  • Development and creation
  • Distribution and amplification
  • Management
  • Analysis