CBD & Cannabinoid Industry Association Appoints Strategic Communications Veteran Jordan Isenstadt to Board of Advisors
Marino will serve as the exclusive public relations partner for CBDIA, a trade group comprised of CBD and cannabinoid professionals who are committed to advancing the quality of CBD products and setting industry standards for testing and regulation.
“We are proud to add Jordan Isenstadt, a longtime communications strategist in the cannabis industry, to our growing board of advisors,” said CBDIA Executive Director Graciela Moreno. “Jordan and I share the same vision of positively altering and correcting the public’s perception of CBD and other cannabinoids. We know that this can only be achieved through communication, strong research and education. Jordan will be an asset in helping us to achieve these goals.”
As a senior vice president at Marino, a leading strategic communications firm with offices in New York City and Los Angeles, Isenstadt leads the agency’s cannabis practice, among other verticals including higher education and energy. Over the last four years, Marino has successfully built and expanded a cannabis unit, working with clients including Curaleaf, True Terpenes, Jenny’s Baked At Home, Breeder’s Best, REVEL, Xtraction Services, and Potbotics. Earlier this year, the agency also founded and launched the Cannabis Media Lab, a start-up accelerator that provides socially responsible cannabis entrepreneurs with specialized media-focused skills and resources.
“I look forward to solidifying CBDIA as the authoritative thought leader on the future of CBD and other cannabinoids in my new role on the board of advisors,” said Isenstadt. “As a strong supporter of CBD, cannabinoids and cannabis, I am committed to continue advocating for the plant while contributing to the Association’s mission to elevate awareness.”
Prior to joining Marino, Isenstadt was global chief communications officer at Australian-based education provider, Ducere Global Business School. Previously, he served as deputy director of the Association for a Better New York, a New York City based non-profit. Earlier in his early career, Isenstadt spent time in various political communications roles in the New York State Governor’s Office and for New York State Senator Liz Krueger, among others.