Marino Continues to Expand Cannabis Practice with New Clients Breeder’s Best and HUSH
NEW YORK – October 12, 2020 – Marino, a full-service communications firm with offices in New York and Los Angeles, today announced it has added Breeder’s Best and HUSH to its burgeoning list of cannabis clientele.
The firm has been tapped to develop and execute a holistic brand launch strategy for Breeder’s
Best, the first cannabis company to focus on developing intellectual property (IP) protection for
independent plant breeders and licensing it to markets worldwide. In addition to facilitating the launch of Breeder’s Best, Marino will also be crafting and implementing a digital campaign to amplify launch coverage. Marino is also working with HUSH, a personal air filtration device manufacturer, to develop a go-to-market media strategy.
“As the cannabis industry solidifies its place in the US market, our team has proven itself as an integral partner to new and veteran cannabis brands alike,” said Marino Senior Vice President Jordan Isenstadt, who runs the agency’s cannabis practice. “It’s an honor to work with Breeder’s Best and its founders, who are three luminaries of the industry. We are equally excited to partner with HUSH as they create an entirely new product category. Both brands seek to move the cannabis sector forward in an equitable and sustainable way, and we are proud to play a part in that movement.”
Breeder’s Best works with cannabis breeders to legally protect their strains and bring their unique cultivars to new markets through the use of the plant-licensing models, typical in agriculture. Breeder’s Best was founded by three pioneers of the cannabis industry - lawyer and plant scientist Dr. Dale Hunt, leading cannabis researcher Dr. Ethan Russo, and botanist Robert Clarke. They are committed to protecting the creativity of independent cannabis breeders, supporting good partnerships between breeders and cannabis brands, and meeting the worldwide needs of patients and consumers for superior products.
HUSH is a patented, hand-held device that lights rolled or loose-leaf herb and filters the user’s exhaled smoke, removing all fumes and smells and giving consumers the freedom to smoke with confidence. HUSH founders Dillon Galynsky and Leny Prog are on a mission to bring smokers and non-smokers together through clean, smoke-free air.