Marino Once Again on the Observer’s “2017 PR Power 50” List
25-year-old agency jumps 11 spots to number 32 on the coveted list after a banner year
NEW YORK, NY – December 13, 2017 – Marino, a firm which saw rapid growth in 2017, and finished the year with a huge win for the agency, announced today that it was named number 32 on The Observer’s “2017 Power PR 50”.
The agency jumped 11 spots, up from number 43 last year.
“This recognition caps off a fantastic year for our agency, one that we could not have achieved without the hard work and dedication of our committed staff of publicists and digital strategists,” said John F. Marino, Chief Operating Officer and Managing Director. “With a burgeoning consumer practice, growing digital and social media work, and the best real estate and land use team in the country, we are proud of our body of work and honored by this achievement.”
In January, as it approaches its 25th anniversary, Marino – now with more than 40 publicists and digital strategists in New York, Los Angeles, and Boston – will officially become McDonald’s agency of record (AOR) in the New York Metro region, representing nearly 600 restaurants in New York City, Long Island, Westchester, Connecticut and throughout most of New Jersey.
Further bolstering its consumer practice in 2017, Marino also implemented the highly successful national launch of “Rosè All Day,” managing its public relations transition from a popular millennial hashtag to a widely distributed wine. The agency also added two hospitality establishments to its roster, becoming the agency of record for The Williamsburg Hotel, recently came in first on “The Best Hotels in Brooklyn” list by Time Out New York; and for the rooftop bar of Hotel Hugo in lower Manhattan.
Additionally, the firm dramatically stepped up its digital and social media work on behalf of its clients over the past year, most notably managing a ground-up website development and social media launch for Terminal 4 at John F. Kennedy International Airport – one of the most active air terminals in the U.S., with an annual passenger volume of more than 21 million travelers in 2016.
Strongly rooted in economic development, real estate and neighborhood branding, the firm’s renowned real estate practice promoted billions of dollars in sales/transactions for major developers and owners this year across the region. And the agency’s land-use team scored huge wins in 2017: Starwood Capital’s $450 million redevelopment plan for the former United Hospital site in Port Chester, NY, as well as New York City Council approval of a proposal to reimagine the long-dormant Pfizer plant in Brooklyn.
Marino continues to be on the forefront of place-making in New York City, representing top hubs and neighborhoods, like Chelsea Market, Industry City, Union Square, the Garment District and Hudson Square, as well as prominent nonprofits like Derek Jeter’s Turn 2 Foundation, Big Brothers Big Sisters of NYC, and DKMS, which was featured in an emotional segment on The View this past summer, thanks to the Marino team’s efforts.
Founded in 1993, Marino has successfully represented a wide array of clients such as McDonald’s, Walmart, The Home Depot, Derek Jeter’s Turn 2 Foundation, Crain’s New York Business and the iconic One World Trade Center as well as a host of some of New York City’s most widely respected real estate companies, trade associations and not-for-profits.
Marino is a full-service strategic communications firm that serves a broad client roster and is home to a talented, committed and diverse team of communications professionals and digital strategists in New York, Los Angeles, and Boston. Now in its 25th year, the company has represented various clients spanning a full spectrum of market sectors. Marino develops and implements comprehensive, 360-degree communications strategies that provide clients with demonstrable returns on their investments and advance specific organizational objectives.