The architect firm GreenbergFarrow has become the go to name in retail chain architecture, designing stores for companies such as The Home Depot, Old Navy, Target, Bed Bath & Beyond, Taco Bell, Chipotle, Kohl’s, Walgreens, Autozone and Whole Foods.
This month, Architect Magazine featured GreenbergFarrow and their designs for the rustic looking, fast-casual restaurant chain, Texas Roadhouse. The restaurant chain has been using Atlanta-based GreenbergFarrow since 2004, providing architectural, engineering and design services.
From Brooklyn to California, Mexico to China, GreenbergFarrow has boiled their strategies down to a science. Their extensive reach and broad range of focus has earned them a role at Texas Roadhouse’s main table, becoming a part of the very fabric of the company.
Architect Magazine provides a brief history of GreenbergFarrow:
“GreenbergFarrow didn’t set out to become an architect to the chains, but an early commission directed it down that path. The firm was founded in 1974 by Marty Greenberg and Larry Farrow (both now retired), and for a number of years remained a modestly sized operation majoring in local retail with a minor in residential. Along the way, firm leaders learned what it took to usher retail from concept to grand opening.
“In the late 1970s, an upstart Atlanta-based company with a big idea, drawn to the firm’s retail expertise, approached GreenbergFarrow. The firm signed on to help the client open its first two stores, which involved the renovation and redesign of a pair of recently vacated Treasure Island grocery stores.
“That client? The Home Depot. Their idea? Build big, build fast, and build everywhere. “Our strategy from the very beginning was to just follow them where they would take us, and to provide whatever services they needed,” said Hughes Thompson Jr., AIA, GreenbergFarrow’s managing principal and senior vice president.”