Chelsea Market

The Challenge

Chelsea Market – one of the greatest indoor food halls in the world – attracts more than six million visitors annually, with over 35 purveyors offering a diverse mix of food and lifestyle products. Despite the incredible acclaim and visibility the market receives in travel and tourism publications across the globe, the owner behind the curation of Chelsea Market, Jamestown, charged Marino with amplifying day-to-day promotion of the overall venue and its tenants to ensure that guests knew they would still receive a personalized and authentic culinary and retail experience at the market.

The Solution

Working together with Chelsea Market’s marketing team, Marino has focused on promoting the launches and announcements of individual purveyors within the Market, while simultaneously publicizing its larger initiatives.

Whether it’s pitching an exclusive on the opening of Los Tacos No. 1’s new fish concept within the Market, or the carving of Hillary Clinton and Donald Trump into an oversize pumpkin, Marino has built strong and lasting relationships with local and national media that has enable us to secure quality placements that solidify Chelsea Market’s reputation as a “neighborhood market with a global perspective.”

Marino continues to execute a communications program that targets national and local consumer audiences, specifically New Yorkers who have the access to Chelsea Market right in their backyard and sophisticated travelers and influencers that want to frequent the market.